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A Collaborative Approach

A variety of marketing initiatives work together to:

  • Provide general information about the Military
  • Address overall concerns that young people and adult influencers may have about military service
  • Increase positive perceptions of the Military
  • Encourage potential recruits and their adult influencers to contact recruiters

Take an in-depth look at OPA’s marketing endeavors:

General Advertising

Current advertising campaigns

Direct Marketing

The Office of the Secretary of Defense initiative support, including joint list buys, direct mail, and other programs


Current online campaigns and websites, as well as websites for the ASVAB Career Exploration Program

Public Relations

Internal and external integrated communications programs